Business of My Own. Franchising and Other Business Opportunities

About the Project

The «Business of My Own. Franchising and Other Business Opportunities»– is Ukraine’s first professional periodical about franchising and other private entrepreneurial opportunities. The Business of My Own Newspaper presents news, analytic and information materials, exclusive interviews with the key franchising market operators, successful businesspersons from Ukraine and abroad.

The title sees its mission in keeping the market informed about the latest trends in domestic and international franchising development, promoting the experience of existing franchising networks operation, and giving answers to questions topical for small and medium entrepreneurs.

The key task of the Business of My Own is to become the most important media outlet on the Ukrainian franchising market and a practical hands-on tool for private entrepreneurship establishment and management.

Editorial Policy

The Business of My Own’s editorial policy is focused on objective, credible and precise material presentation to provide the utmost of useful information on its pages.

Main Columns

1. Top News
Review of breaking news about franchising in Ukraine and abroad.

2. From the Source
Special interviews with international and national franchising market players.

3. Franchising Technologies
Review of new franchising options and technologies.

4. Expert’s Column
Analytic materials by market experts.

5. Legal Advice
Legal aspects of franchising.

6. Go Business

Target Audience

The target audience of the publication includes:

Ukrainian businesses already operating under franchising scheme and its potential users;
private individuals planning to become entrepreneurs;
businesspersons willing to keep abreast with new ways of business making;
financial, legal or consulting support providers in the franchising business;
public and governmental associations dealing with SME and supporting franchising development.

Distribution Policy

The Business of My Own secures the maximum outreach to its readership through its well-conceived distribution policy implemented in several ways:

through direct mail delivery to addressees in the proprietary, regularly updated database of small and medium enterprises of Ukraine;
at international franchising exhibitions and conferences in Ukraine and abroad;
at various events related to SME development and financing;
via SME associations and organisations assisting entrepreneurship development in Ukraine;
via subscription agencies and retail outlets.

Key figures

Name of the founder and publisher:	UCMGroup
Date of establishment:	с сентября 2006 г.
Frequency:	Once in 3 months
Language:	Russian
Size:	tabloid, 230х297
Printing:	full colour
Volume:	32 pages
Run:	10,000 copies
Distribution areas:	Kyiv and regional centres of Ukraine