Shop Design / Catalogue of Design Solutions for Retail

1. Catalogue Objective

The «Shop Design / Catalogue of Design Solutions for Retail» is an annual catalogue that highlights the most interesting design solutions to date for both standalone sales outlets and for the whole shopping centres of Ukraine, Russia and worldwide. This is a uniquely graphic handbook for everyone involved in retail business, design and shopping equipment supplies for outfitting retail premises.

The Catalogue is published under the license from Deutscher Fachverlag Publishers (Frankfurt-am-Mein, Germany). All the retail profiles are selected on a competitive basis by Publishers’ Editorial Board representatives. Each year, the Editorial Bureau in Germany selects the most topical and professional internal design solutions from among hundreds of pretenders worldwide. The Ukrainian Editorial Office, from its side, arranges a competition of the best retail solutions in the CIS.

2. Catalogue Structure

The Catalogue presents profiles of retail premises, which include a description of a certain store with the mention of its location, names of the designer or design bureau who designed it and of shopping and lighting equipment suppliers. Pictures of the premises in the Catalogue as principal components of each profile and of the publication in general aim at vividly illustrating all the components of complex retail solutions.

The Catalogue presents profiles of non-food retail outlets: garment, accessory, shoe wear etc. stores etc..

The structure of the Catalogue includes two main sections: 1) shopping flloors inside shopping centres and standalone retail outlets; and 2) shopping centres.

3. Key Data

Size: 210х297

Cover: hard binding

Volume: 160 pages

Run: 1 000 copies

Language: Russian

Frequency: Once a year

Price: UAH150.00

4. Advertising in the Catalogue

There is a number of factors impacting the overall visual integrity of any shopping floor and securing an efficient and visual display of products:

overall floor concept and design;
interior space design;
colour solution;
lighting solutions and quality of lighting equipment;
shopping equipment (stands, shelves), its quality and functionality;
finishing quality (wall finishing, flooring);
display design.

We welcome the suppliers of all the above mentioned services and equipment to cooperation. By placing the promo information in the Catalogue, companies are able to present their services and inform the readers in the most efficient way about offered solutions as the Catalogue’s target audience directly comprises customers and buyers of architectural and design solutions, shopping equipment and building services.

For price quotations on ad placement in the Catalogue, please refer to the Price list.

5. Distribution

The Catalogue is distributed via:

direct personal mail (a limited number of copies) to addressees in the Commercial Property Magazine’s VIP database, among them top managers of the companies key players of the retail and shopping property market (shopping centre owners, top managers of design and architectural design offices, shopping and lighting equipment suppliers, retail chain owners etc.);
retail bookstores;
Internet book-shops;
advertisers in the Catalogue (by granting them free copies for distribution among VIP clients);
sale at specialised exhibitions and events.

6. Target Audience

The Catalogue’s target audience are specifically retail, shopping floor and shopping equipment market players:

shopping centre owners;
shop tenants;
retail chain owners and managers;
design and architectural design offices;
retail and shopping agents and consultants;
shopping and lighting equipment suppliers.